My Role: Creative Director - Strategist 

Challenge

TCA winner, Tower redefined the historical documentary, telling the story of America’s first mass shooting in a unique animation style.

Our aims were to hold the audience captive with stories of courage and heroism.

Solution

Our campaign reinvented the notion of the hero. We focused on the bravery displayed by those ordinary people who were there, we gave them a new voice. 

This campaign was a truly 360 approach targeting social media as well as print and broadcast.

Broadcast results: The third highest rating show in the series with a 2.16 average local overnight rating In Austin.

Awards 

2017 TELLY AWARDS BRONZE

General-Documentary: Individual for TV Shows / Segments

 

Promo, Art work and Social videos