My Role: Creative Director
Challenge
Our objective on this campaign was to celebrate the rich and unsung history of black colleges in America by tapping into a shared college pride.
Solution
Our idea focused on not only the history of these great colleges but went beyond and involved the current students too. We teamed up with directors Bush/Renz ( known for their work with Jay-Z) and shot videos for social media that focused on Drum Majors: the iconic figure heads that symbolize college pride.
Results
Our social media advertising reached the millions and the campaign trended on Twitter before broadcast.
Promax Award Nominated 2019
Telly Award Winner 2018 - Culture & Lifestyle
Broadcast Promo, Social ads and Print Ad
