My Role: Creative Director - Strategist
The diversity of seeds or vegetables and crops plummeted by incredible levels, where some 94% of varieties were lost forever.
Our need: To shock the audience by showing the huge decline in the biodiversity of crops at the hands of big business and the dangerous impact this may have on everyone.
We wanted a fully integrated campaign that showed seeds in danger.
We used bespoke graphics to highlight this fact. This look transcended into the print campaign which was specially shot. We painted all the seeds blue to show something was ultimately wrong with the seeds and we should all pay attention.
Our videos gain over a million views across our social media platforms.
2017 TELLY AWARDS SILVER
General-Public Interest/Awareness for Promotional Pieces