Role: Creative Direction - Writer - Production - Orkaila LA
Objective: Native American music and culture helped define rock as much as any other influence.
Our aim was to reveal the untold influence of Native Americans on the iconic sounds of rock.
Challenge: There was a unique opportunity to tell an important story of music and culture beyond the film, so we explored it.
With my team, I researched missing stories around this content, I wanted to delve into what the Native American music scene was doing now and how women and their talents were being represented.
With the help of Taboo (featured in the film) from the Black Eyed Peas we reached authentic influencers who opened up the doors to an incredible array of talent that we captured for social media.
Results:
Independent Lens Instagram account grew 30% gaining a number 1 spot for PBS’s Videos in the month of January
Video view count is 2 Million and counting through the Independent Lens Facebook account.
Film’s Broadcast rating: Cumulative viewers 329,6000
Creative Awards:
Tellys 2019
Best Use of Graphics
Best social extra - Public Interest/Awareness -
Best Culture & Lifestyle
The People's Telly
Film Awards
Sundance Film Festival
World Cinema Documentary Special Jury Prize
Canadian Sreen Award
Best feature Length Documentary
Hot Docs Canadian International Documentary Festival
Best Canadian Documentary + Best Documentary