My Role: Creative Director - Strategist

Challenge

In this film we hear from former members of the military who have been involved in a secretive drone war. They have experienced the trauma and guilt of being up close to the civilian deaths that result when mistakes are made.

Our objective: Open the audience’s eyes to the realities of the US military’s secret drone program, and get them to question whether the results are worth the human costs both at home and abroad.

Solution

To raise awareness and impartial conversation around the secret drone program.

We tackled this by giving voice to the individual experience on broadcast and online.   

Results

Our social media advertising reached almost million views and sparked engagement and conversation across platforms.

 

Promo, Art work and Social videos