My Role: Director, Writer

The Lick 

Challenge

The Lick hosted by UK's famous DJ Trevor Nelson was a flagship magazine show on MTV Base. It was MTV longest running show and always came on for ½ hour only.

The Lick was now becoming an hour and we really wanted to celebrate this.

Solution

With a whole hour we are going to get a lot more Trevor Nelson 

So lets visually show more Trevor Nelsons. 

Results

Television-Video Presentation: Network Channel, Branding/Image Promotion

Bronze - The Lick