My Role: Creative Director - Strategist

Containment examines an issue that most of us do not ever think about -- what should we do to safeguard the nuclear waste for future generations? 

Our promotional aims, to activate the curiosity and wonder of the audience and get them to think about the cause, effect, and possibilities regarding the future of humankind.

We felt a Sci- Fi style approach to the promotions would help create intrigue wonder and thus spark conversation.