My Role: Director, Writer,Producer 

Challenge

South Africa is changing, there is an emerging middle class black population who are aspiring and thus enjoy programs about money. Our task was to appeal to this section of society by making the season feel, entertaining, educational and informative.

Solution

To explore the our love affair with money. 

‘We crave it, we spend it, we love it, we worship it, we enjoy it’.

The promo showed a huge sum of money falling on different members of society; the image connoted the positive things you could do with money. 

This was shot in a stylized way using the phantom camera. It enabled us to capture every emotion vividly.

Results

Awards  Promax BDA - General Entertainment Bumper Bronze- How to be a Millionaire Season